How do you see your sales as an Amazon seller? The homepage of your Seller Central account provides an overview of sales and units sold. For a deeper dive, access the Sales dashboard.
To open your Amazon sales dashboard, click on Business Reports in the Reports tab. You can use this interface to monitor sales performance and make data-driven decisions to improve your sales strategies. You can also find and download Amazon sales reports.
Unlock more insights using Brand Analytics, an Amazon tool with multiple dashboards for digging into the details of customer interactions, such as search terms, aggregate demographics, and purchasing patterns. Get downloadable reports on repeat purchases, multi-unit purchases, and more.
Track and forecast sales trends with Product Opportunity ExplorerWouldn’t it be great if there was an ecommerce tool you could use to zero in on product ideas lots of customers want, but aren’t available from many online sellers? Identify pockets of high-demand, low-competition products using Product Opportunity Explorer—an Amazon tool for exploring sales trends across product categories and niches.
What search terms could you add to listings in order to reach more of your intended audience? The Listing Quality dashboard provides insights into product listing performance with key indicators like conversion rates and customer reviews. Reviewing this info can reveal opportunities to optimize listings for better visibility. Find the Listing Quality dashboard by clicking Improve Listing Quality under Catalog.
One way to create great product listings is to use the A+ Content Manager to add videos, comparison charts, and other advanced elements. Include high-quality lifestyle imagery and background info for your business to vividly share products with customers and show them what your brand is all about.
Manage Orders dashboard
Select Manage Inventory under the Inventory tab to search, view, and update listings. Here, you can update your offer information, perform bulk actions, and configure the Manage Inventory page to suit your business needs.
The Manage Orders dashboard under the Orders tab allows you to see shipped, pending, unshipped, and canceled orders, as well as notifications about issues urgently needing your attention, such as refund requests.
If you use Fulfillment by Amazon services, you can consult the FBA dashboard to check in on tracking and updates for FBA sales and shipments. From this landing page, you can also manage FBA inventory and view recommendations for products to enroll in FBA. Find the FBA dashboard under the Inventory tab, scroll down to Fulfillment by Amazon, and then click FBA.
If you have a Professional selling plan and store inventory at an Amazon fulfillment center, you’ll receive an Inventory Performance Index score to help you manage FBA inventory. Think of IPI as a scale for tracking inventory and balancing stock levels. Ideally, you can meet customer demand while avoiding excess inventory, even during peak sales periods.
You can check product reviews and ratings in Seller Central using the Customer Reviews tool. Gather customer feedback to get ideas for improving products or expanding your offerings.
To stay connected and manage your business on the go, download the Amazon Seller app on your mobile device. Monitor sales, respond to customer messages, manage inventory, scan barcodes, and even create new listings, all from the palm of your hand.
Did you know? You can reach business customers through B2B Central.You can use the Amazon Business program to sell directly to business customers. Amazon B2B Central gives you dashboards for managing business-to-business sales. You can generate graphs and tables to identify trends and turning points, compare B2B and non-B2B sales, and gain insights into the types of customers buying from you by industry, region, or size.
It can pay off to explore all Amazon Seller Central has to offer and configure your dashboards by adding the widgets you use most often. Tap into resources like Seller Forums and Seller University for more dashboard tutorials and help topics. If you’re just starting out, learn more about how to sell online, or visit this beginner’s guide to selling in Amazon stores.
Daisy QuakerDaisy Quaker is a Sr. Marketing Manager at Amazon who’s driven by helping entrepreneurs and brands discover opportunities to reach more customers through Amazon stores. She also enjoys the outdoors, art museums, and good food.
